This involves having Botox injections in the scrotum to reduce sweating in the area, as well as softening wrinkles and making the body part appear bigger due to relaxing the muscles.
The procedure, which can cost £2,800, is growing in popularity, with dermatologic surgeon Jason Emer writing in the Cosmetic Surgery Times that “men are seeking their own type of rejuvenation”.
Botox has long been known to reduce sweating and many opt for the jabs in their armpits to prevent dreaded sweat patches on their clothes.
One such fan is Katie Price, who has previously admitted to having this procedure so she can continue to feel glamorous without worrying about armpit sweat.
When it comes to guys, Dr Leah Totton, a previous winner of BBC One’s Apprentice, told the Daily Mail they are becoming more conscious of their looks.
“Divorce rates are higher than ever and men, as much as women, are aware that appearance is a key factor when attracting a new partner,” she stated.
As well as scrotox, more men are opting for traditional Botox injections, with Dr Totton adding this can help them boost their career.
“By softening [their] expression, men appear less stressed, less angry and calmer,” she commented.
If you’re interested in wrinkle-relaxing injections, why not get in touch with us at Weston Cosmetic Clinic today?